How many sites do you go to each day and emails do you get sent offering you free online marketing tips? How many of these give you conflicting information?

I once had an email form a guru that sent me to a site where he showed that the search results he was referencing that were 3 years previous so the information was obviously out of date. So as newbies to internet marketing how can you tell what is relevant and which is a waste of time?

Below you will find the top 7 free online marketing tips that will stand the test of time. They are as good now, as they were 5 years ago and will still be relevant in another 5 years and just maybe the best pieces of advice that you ever get in your online exploits.

1 – Select Your Niche According to Your Customers Needs.

Marketing is all about knowing your target audience and what they need. When selecting your niche you need to know who your customers are and what they need to make them happy or to get them out of a situation. Sites like Clickbank and Amazon have a huge range of products available in almost every niche, so by looking at the reviews for these products you can find out how popular the niche is, what your market wants and how to sell it to them. Do the same for forums and discussion groups in your chosen niche so that you really can understand your market and the terminology used.

2 – Take Keyword Research Seriously

Keyword research is the beginning, middle and end of both SEO and PPC marketing. Without knowing what your market is looking for and why you are just shooting a rifle in the air and hoping that something sticks. Use a keyword research tool like Traffic Travis to guide you to finding keywords that are more likely to bring you targeted traffic that is also in buying mode.  This also applies to those using the Adwords network.

3 – Learn Copywriting

Most free online marketing tips will not mention this, but like it or not, you are going to have to do some sales talk in your copy, so learn how to do it properly by being subtle but firm. Every word that you put online should either be to create value for your product and give the reader a sense of trust in your ability, no matter whether it is a 200 word blog post, a 120 word squeeze page or a 50 page report.  You need to gently guide them toward the end goal – buying your product. Learn about how headlines affect your reader rate and how discounts and coupons can affect your conversion rates.

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4 – Get an Email List Going

This is one of the free online marketing tips that you will constantly hear – and for a reason. There is no better way to build a relationship with people than by having contact with them. By enticing them to sign onto your email list using Aweber or GetResponse you can add an optin form to your site to collect email addresses and start building that important relationship with your readers.

5 – Using Social Media to Get Traffic

Yes you need to be social. I know that for many of you the appeal of working online is that you get to be anonymous, but this is actually the exact opposite of what you need to be. The most important free online marketing tips will always involve getting to know your market and one of the bst ways to do this is my getting social with them. Find relevant groups on Twitter, Facebook, Digg, Tumblr and in forums and start interacting with them. This is the best way to get trust and authority and increase your marketing potential.

6 – Choose Your Backlinks

In the past most free internet marketing tips revolved around getting as many backlinks to your site as possible from all sources. However it has been shown that the quality and relevancy of the backlinks that you get is far more important than the number of links. Apart from using article directories to get your site backlinks you can also seek high Page Rank sites using tools like SEO Quake as well as finding sites that allow ‘do follow’ links so that the search engine spiders can track the link back to your site and give you credit for it. You can also use the various ‘trusted site’ tools to give you access to relevant sites that the Search engines see as trusted, these include .edu and .govt sites.

7 – Never Forget Who Your Market Is

It is very easy to get caught up in the selling and completely forget about the people who are reading your blog, visiting your site or signingin onto your email list. Your efforts will mean nothing if these people feel like a ‘cash cow’ so the last of the free online marketing tips is to reach your audience at an emotional level and maintain that relationship with them, once it is gone you can not get it back, but by constantly giving them value and allowing them to trust you your bank balance will also reap the benefits.
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