Although you might have heard that ‘Content is King’ there are thousands of site that have incredible content that no one sees because the owners have not learned how to get more traffic to their site.

Fortunately making people aware of your site is a relatively easy task and there are 7 ways that you can successfully increase your readership. Some involve paying for ads, but others require little or no financial input.

1 – SEO

SEO stands for Search Engine Optimization and if you want to get more traffic but have very limited funds it is a very useful way to achieve it. SEO is a popular strategy and one that is recommended even by those who pay for advertising. Because of the long term nature of SEO it may not suit everyone, but the results are also more long term in their nature. When you pay for ads your traffic stops when the money runs out, but with SEO your results can be consistent even when you have moved onto your next site.

SEO means using articles, social networking on blogs, forum participation and other media opportunities to spread the word about your site. The main aim is to get backlinks to your site from trusted sites that contain relevant and good quality content so that the search Engines like Google see your site as an authority. If you want to learn how to get more traffic to your website then you need to learn SEO and find out how to get on the first page of the Search results.

2 – PPC

PPC stands for Pay per Click and is a form of paid advertising offered by several companies. If you need fast results then learning how to get more traffic to your website using PPC will definitely give you them in a short period of time. It is a relatively simple way of gaining traffic but it will cost you a large part of your budget to do so. To make sure that you are getting the best deal that you can without overspending, you need to learn which keywords to target, how to write your ads and how to split test your campaigns.

3 – Using Email

Learning how to get more traffic to your website by using email marketing is one of the original tactics which has definitely stood the test of time. Any site that you have should have some sort of opt-in form to collect the email addresses of your readers. You can then use these emails to contact your readers, build your relationship with them, give them new information and relevant offers.

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4 – Pay per View (PPV)

Like Pay per Click, PPV is a paid form of advertising which can also be a great way to find out how to get more traffic to your website. There are programs available for download which will track your browsing habits and which will only show adverts relevant to you. Although their advertising network is still PPC based, Facebook is an example of a site that tracks your activities and attempts to only show you relevant ads. As an advertiser on networks using this software it can mean that you stand a better chance of your ads being shown and your sites being visited.

One of the great advantages with learning how to get more traffic to your website using PPV is that it is a very inexpensive way of getting targeted advertising as you are paying just cents per thousand views rather than dollars per click. Some of the best PPV sites include Media Traffic, Lead Impact and Traffic Vance.

5 – Joint Ventures

Another fast and profitable way to find out how to get more traffic to your website is to look into joint ventures with other marketers in your niche, some of whom might be interested in doing an email list swap with you. This is very successful if you both have a similar number of people on your lists and you promote each others sites via these email lists. You can also use these JV’s to swap products, links and guest posting opportunities.

6 – Using Affiliates

For those who have created a product and who are wondering how to get more traffic to the sales page there are plenty of people looking for products to promote as affiliates. You can start to ‘sell’ your product to them by means of a high commission rate, free tools, articles, and having a great affiliate support base. Of course you can market your product yourself and keep all the profits, but it will be far easier to make more sales when you have hundreds of others marketing it for you as well!

7 – Using Social Media Sites

When looking at how to get more traffic to your website, don’t overlook the social aspect of your marketing. While the sales results from using social networks might be hard to quantify you aim here is to offer great advice and service to build your brand reputation. This will help to build your reputation as the expert in your niche. Use free tools and tips and be personable and approachable, just as you would in the offline world. LinkdIn, Facebook, Twitter, Multiply, Amplify and Digg are all great tools when used properly.

Learning how to get more traffic to your website is not a single answer question and these days you need to diversify your efforts to get sustained and consistent results. If you are paying for your traffic that is one thing, but it does not mean that it will always work either, so diversification is the key to both increasing your traffic and surviving all the changes that happen in the online world.

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