We all know that getting to that golden first page position can make the difference between struggling constantly with your marketing or having the money to build you empire with by outsourcing and increasing your resources to exponentially increase your wealth. It is this dream that drives us to find the best search engine optimization strategy that is also durable and sustainable.

Here are the top 5 search engine optimization strategy tips that will get you noticed by the search engines and ranking in the result pages.

#1 – On Site SEO

Before you even begin to look at back linking or social commentating you need to make sure that your on-page SEO is up to standard. When designing your search engine optimization strategy you need to ask yourself whether a search engine spider will know what your site is about when they get there. Although the importance of this has dwindled significantly it still accounts for more than 10% of your ranking, but ironically failing to have this in place can hurt your ranking far more!

When we talk about on-site SEO this means that your keywords are in header and meta tags, that you have tagged your images with relevant keywords, that you have deep linking techniques on-site and that your base code is easy for the spiders to navigate.

#2 – Back Linking from Relevant Authority Sites

The higher the page rank, the more trusted the site. So where possible try to get backlinks from relevant high page rank sites. .EDU and .GOV are two of the extensions that the Search engines tend to favor but can be hard to come by so also look for high ranking forums and blogs. Using directories like DMONZ and Yahoo can also make a significant difference to your search engine optimization strategy.

#3 – Using Articles

By writing articles centered on a keyword phrase, submitting them to article directories and blogs and using them to link back to your site you can generate links for the search engines to find and follow. This is one of the most popular search engine optimization strategy methods because it is free to do and when done properly can be very rewarding. It is time consuming and in most cases it takes hundreds of articles and weeks of work to start getting any result. You also need to be consistent with the article links and keep them updated regularly so that the search engines keep returning.

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#4 – Using Link Bait

This search engine optimization strategy involves creating content that is so good that it generates its own links. One way to do this would be to create a massive resource – like “100 tips for Taming your Toddler” that other people could link to and reference – deeming your site the authority and validating your industry influence.

Using Social Media

There are two types of search engine optimization strategy that involve using social media marketing. The first is to throw links out left right and center and effectively ‘spam’ the sites. This strategy will get you banned from the sites and ruin your reputation.

The second search engine optimization strategy using social media is to do what it was designed to, interact and network with people on them. Facebook, Digg, Twitter, LinkedIn are all valuable tools for those who use them properly to add value and build online relationships.

#5 – Going Viral

Viral marketing is a search engine optimization strategy that combines link baiting with social media and is the description of a link baiting campaign that exceeds all expectations. When you create a piece of content that goes viral the rewards can be immense. However it is hard to tell which content will go viral and which will flop, but videos, free software and free reports all stand a good chance of doing so.

With the ever increasing changes in search engine results it can be hard to know what information on SEO is relevant and which isn’t. SEO Page rank seems to be more a question of demoting those who have not done this combination of search engine optimization strategy basics rather than promoting those that have. This means that you do need a combination of ALL of these search engine optimization strategy tips for your site to be ranked and get consistent traffic and sales.

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